Dit V.

About Dit V.

At Cat Footwear, I serve as Senior Director of Marketing, where I’m leading a global brand evolution that blends bold creativity with strategic precision. My focus is on redefining our brand narrative to resonate deeply with our core consumer—across every touchpoint and market. From refining brand positioning and go-to-market strategies to overseeing creative and content development, my team and I are building a brand presence that’s as powerful and enduring as the product itself. Each day, we continue to make meaningful strides—aligning marketing and product strategies, launching integrated campaigns, and fostering a culture of innovation and collaboration.Previously, at Wolverine Worldwide, I led digital marketing as Director, owning the strategy and execution across paid media, social, influencer, and supporting e-commerce. I developed and launched full-funnel campaigns that not only captured attention but drove measurable business results. I also played a key role in shaping go-to-market strategies and creative direction, ensuring our brand stood out in a crowded marketplace. At the heart of it all was a commitment to building a diverse, high-performing team and a culture where creativity, inclusivity, and impact go hand-in-hand.

Experience

1. Senior Director of Marketing, Cat Footwear

   Wolverine Worldwide

   Apr 2024 — Present

   Driving the development and execution of a global brand strategy that fuels growth and elevates market presence across regions. I lead full-funnel marketing initiatives—from awareness to conversion—anchored in data-driven insights and customer-centric storytelling. I oversee the creation of compelling go-to-market strategies, integrating creative direction, content development, and campaign execution to deliver measurable impact. At the core of my leadership is a high-performing, cross-functional team committed to operational excellence, innovation, and a collaborative, growth-minded culture.

Education

• Michigan State University

  Bachelor of Arts (BA) Studio Art, Graphic Design, Advertising

Skills

• Digital Marketing
• Brochures
• Photography
• Brand Development
• Mac
• Css
• Indesign
• Dreamweaver
• Illustrator
• Marketing
• Flash Design
• Advertising
• Public Relations
• Logos
• Layout
• Corporate Branding
• Logo Design
• Corporate Identity
• Html
• Illustration
• Trade Shows
• Typography
• Video
• Graphic Design
• Art Direction
• After Effects
• Newsletters
• Motion Graphics
• Photoshop
• Adobe Creative Suite
• Marketing Strategy
• Web Design
• Creative Direction
• Final Cut Pro
• Motion Design
• Flash
• Integrated Marketing