Diti Parashar

About Diti Parashar

Data-driven performance marketer with hands-on experience in Amazon advertising, analytics, and GenAI-powered advertising tools. Seeking an AI driven product & marketing role to improve accuracy, reliability, and trust in seller-facing AI systems while driving measurable business growth.

Experience

1. Amazon Account Manager

   Teikametrics

   Mar 2024 — Present · Bengaluru, IN

   Managed end-to-end Amazon Ads campaigns, including keyword research, bid optimization, budget pacing, and ASIN-level performance analysis using Flywheel, Seller Central, and Business Reports.• Led client communication and relationship management, delivering regular performance updates, resolving queries, and providing data-driven strategic recommendations using Brand Analytics and BI reports.• Created weekly/monthly performance reports highlighting key wins (ACOS/ROAS/CTR improvements), trends, and actionable insights to improve both paid and organic ASIN performance.• Developed and executed seasonal and portfolio-level strategies using AMC data across major events (Prime Day, BFCM, Valentine’s Day) to scale sales efficiently and recover performance dips.• Maintained high client satisfaction and retention through proactive reporting, customized data analysis (Buy Box, keyword, ASIN-level reports), and frequent weekly/bi-weekly touchpoints.• Contributed to internal enablement and process improvements by mentoring teammates on Flywheel tools, bulk operations, AI Smart campaigns, and creating internal tracking templates.• Collaborated cross-functionally on GenAI Smart Pages beta testing, AI Smart campaign feedback, design partnerships, and escalations for attribution, ASIN visibility, and platform issues.

Skills

• Merchandising
• Fashion Design