Dishank Tirthani
Senior Marketing Automation @Fidelity International
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WORK HISTORY
Senior Marketing Automation @Fidelity International
Gurugram, IN
Key responsibilities include:1. Email Marketing- Execute and manage email campaigns, ensuring alignment with brand guidelines and compliance.2. Campaign Management - Design and implement multi-channel marketing campaigns, coordinating with cross-functional teams, and adjusting strategies based on performance data.3. Handling Sync Errors- Troubleshoot and resolve data sync issues between marketing automation platforms and CRM systems, maintaining data integrity.4. List Uploads and Management- Upload and segment lists within the marketing platform, ensuring accuracy and compliance with data privacy regulations.5. Nurture Programs - Develop and manage lead nurture programs, using automated workflows to deliver personalized content and optimize engagement.6. Reporting and Analytics- Analyze and report on campaign performance, providing insights to improve marketing efforts and demonstrating ROI.7. Compliance and Best Practices - Ensure all activities comply with regulatory requirements and stay informed on industry trends to enhance processes.8. Collaboration and Leadership- Work closely with marketing, sales, and other teams, offering guidance aligning automation initiatives with business goals.
EDUCATION
DR VIRENDRA SWARUP INSTITUTE OF COMPUTER STUDIES, KANPUR
Bachelor's degree, Computer Science
ABOUT DISHANK TIRTHANI
Marketing Automation Architect delivering measurable results through intelligent campaign strategies and seamless CRM integrations.With 6+ years specializing in Marketo and marketing operations, I architect automation solutions that drive engagement, optimize lead flow, and accelerate revenue growth. As a 2X Marketo Certified Expert and Architect, I\'ve empowered marketing teams at Adobe, Uber Technologies, and Fidelity International to scale their operations and maximize campaign ROI.What I Bring:End-to-end campaign management from strategy to executionComplex Marketo-Salesforce integrations with 99%+ sync accuracyMulti-platform launch point setups (LinkedIn Ads, Google Ads, Facebook)Advanced lead scoring models that increased MQL conversion by 35%A/B testing frameworks that improved email CTR by 28%Technical Expertise:Marketing Automation: Marketo (Expert), Salesforce CRM, Adobe WorkfrontIntegrations: Zoom, Adobe Connect, ON24, Google AnalyticsDevelopment: HTML, CSS, Responsive Email TemplatesAnalytics: Campaign Performance, Lead Lifecycle, Custom DashboardsRecent Impact:→ Streamlined email production workflows reducing deployment time by 40%→ Resolved critical sync errors maintaining data integrity for 500K+ leads→ Built dynamic content strategies improving engagement rates by 32%Currently seeking opportunities to leverage my expertise in marketing automation architecture, CRM integration, and campaign optimization to drive business growth. d••••••••@gmail.com |+91••••••••65
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