Disha Singh
Brand Manager @ Kuku TV | Ex- Urban Company | SRCC’21
- Role
- Brand Manager at Kuku
About Disha Singh
Brand Manager with 5 years of hands-on experience in marketing, brand strategy, and e-commerce. I’m passionate about finding those ‘aha!’ customer moments and turning insights into ideas that drive real growth. Somewhere between creativity and structure is where I do my best work. Always learning, always curious and excited to keep growing into a well-rounded marketing and strategy professional.
Experience
Brand Manager
Kuku
Mar 2026 — Mar 2026 · Bengaluru
Brand Manager
Urban Company
Jan 2025 — Mar 2026 · Gurugram
Senior Associate
Urban Company
Jan 2023 — Jan 2025 · Gurugram, Haryana, India
Native: - Launched UC’s first-ever product, Native Water Purifier, across E-commerce, Quick Commerce, and Modern Trade,achieving 10% market share on Amazon within a year. - Spearheaded Native’s trial launch on Blinkit and Zepto, marking the first water purifier presence on Quick Commerce - Solely managed a ₹29 crore annual budget (CY’24) with a strong focus on efficiency, maintaining a 30% S:R ratio. - Designed pricing strategies across channels, leveraging sale events to drive a 20% rise in conversions on Amazon & Flipkart. - Optimized AMS ads and executed a high-impact COOP plan, delivering 100M+ impressions, scaling ROAS from 4 to 10, and increasing category glance views by 1.6x for Native Salon for Women: - Developed and executed a successful Salon Facial Pilot in CY'23, resulting in a significant 22% growth in the facial portfolio and 13% increase in Average Order Value (AOV). Success justified its scalable expansion in CY’24. - Drove a 26% increase in tier 2 salon traffic coupled with a 23% rise in delivery share within the category. Leveraged insights from consumer research, executed a successful product launch, implemented a strategic Go-to-Market (GTM) plan, and optimized pricing mix, contributing to a sustained 20% quarter-over-quarter growth. - Launched Make-Up for women category as a repeat user growth lever driving 10% growth for Salon category. - Led Salon flagship sale event (accountable for INR 2cr budget) unlocking more than 15k new trials within 15 days.
Marketing Associate
Urban Company
May 2021 — Jan 2023 · Gurugram, Haryana, India
Brand & Growth Team | Salon Category (Jan’22 - Dec’22) - Single point of contact for category sale events and CRM (~25k incremental deliveries) - Achieved 20% cost efficiency in a 360-degree marketing campaign via tactical optimization in planning & execution. - Led the monthly budgeting mandate ensuring accurate planning and maintaining Spend to revenue ratio (11%). - Boosted conversion by 3x via analysis of customer needs & enhanced customer journey across funnel on App. - Ran 25+ AB tests on app to improve new user conversation rate by identifying & launching new services. - Forecasted bottom-up CY’23 monthly deliveries projections for all sub-categories with +/- 5% accuracy. GTM Team | Cleaning & Pest Control Category (May’21 - Dec’21) - Reduced CAC by 25% and increased CTR by 20% through efficient deployment of performance marketing. - Setting up of Creative Playbook improve conversion across channels (ATL/BTL/ Digital) by 10% - Increased revenue per delivery by 1.2x for the category via experimenting different pricing models. - Measured incrementality of 15+ GTM campaigns through synthetic control methodology.
Marketing and Content Development Intern
Meddo Health
Jun 2020 — Aug 2020 · New Delhi, Delhi, India
- Designed content marketing strategies for Website blogs which increased the lead inflow by 10%. - Developed mobile marketing roadmap increasing e-mail open rate by 7% within 4 weeks through efficient user targeting
Business Development Associate
Metvy
Mar 2020 — May 2020 · Delhi, India
- Worked on Live project targeting student societies/ clubs; prepared proposals for collaborative purposes. - Actively dealt with various vendors and corporate entities for collaborative purposes, to help expand the reach and widen the scope - Carried out in-depth research of models and structures pertaining to how various business firms set up their umpires and operate.
Corporate Communications Member
The Commerce Society, Shri Ram College of Commerce
Sep 2018 — Apr 2019
- Raised a sponsorship of INR 1L for BizStreet’19 – the Annual 2-day long fest of the society. - Managed budgetary allocations for the fest & streamlined proper execution of events witnessing a footfall of 3000+ people.
Junior Coordinator, Young Leaders Initiative
SRCC Business Conclave
Aug 2018 — Mar 2019
- Designed and executed multiple on-campus and online rounds, involving participation from over 500+ schools nationwide. - Raised ₹55,000 to support a competition aimed at testing and enhancing cognitive skills among schoolchildren. - Achieved 2x growth in event reach compared to last year through impactful and targeted marketing strategies
Junior coordinator
The Placement Cell, Shri Ram College of Commerce
Aug 2018 — Apr 2019
Part of a III-tier multifaceted team to facilitate campus placements and internships - Led end-to-end recruitment process of 10+ leading companies & assisted 40+ recruiters for 600+ students. - Facilitated digitized linkage of 500+ students and 100+ recruiters via incorporation of additional features for website. - Ensured seamless functioning of fine mechanism & addressed grievances of 175+ student queries during recruitment process.
Education
Shri Ram College of Commerce
B.Com(H) · Business/Commerce, General
2018 — 2021
Navy Children School
2006 — 2018
Skills
- Negotiation
- Category Management
- Sponsorship
- Return on Investment
- Recruiting
- Brand Management
- Digital Strategy
- Integrated Marketing
- Sales Enablement
- Management
- Marketing Strategy
- Search Engine Optimization (SEO)
- Microsoft Word
- Operations Management
- Marketing
- Marketing Analytics
- Customer Engagement
- Content Marketing
- Forecasting
- Funnel Optimization
- Event Management
- Public Relations
- Strategic Collaboration
- Problem Solving
- Budget Management
- Brand Marketing
- Creative Strategy
- Analytics
- Microsoft Excel
- Analytical Skills
- Customer Relationship Management (CRM)
- Leadership
- Brand Performance
- Growth Strategies
- Consumer Behavior
- Advertising Campaigns
- New Business Development
- Market Research
- Cross-functional Coordination
- Offline Marketing
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