Disha Khandelwal

About Disha Khandelwal

As a Decision Analyst Associate at ZS, I contribute to building Marketing Mix Models that directly inform multi-crore promotional budget reallocations across various omni-channels. Leveraging statistical analysis, regression models, and curve fitting techniques, I help reduce ROI estimation errors and generate actionable insights from extensive datasets. My work includes analyzing sales and marketing data using Python, Azure databricks, advanced excel and creating executive-facing decks to secure stakeholder alignment. Currently pursuing a Bachelor of Technology with a minor in Management at IIT Jodhpur, I apply my technical and analytical skills to drive impactful outcomes. My academic and professional experiences reflect a commitment to continual learning and excellence, evident through research internships at premier institutes like IISc and IIT Gandhinagar, and leadership roles in student organizations.

Experience

1. Decision Analyst Associate

   ZS

   Jul 2025 — Present

   Built Marketing Mix Models for clients, directly informing a multi-crore promotional budget reallocation across various omni channels.• Reduced ROI estimation error by developing curve-fitted response models, performed stastical analysis and developed promotional response models using regression and curve fitting techniques to estimate ROI.• Analysed 3+ years of weekly sales data, marketing channels data (10M+ rows) using Python; insights adopted by client leadership for quarterly planning.• Converted model outputs into executive-facing decks that secured stakeholder.

Education

• Indian Institute of Technology Jodhpur

  Bachelor of Technology, Minor in Management