Ryan Smith
Marketing Director @IDC
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WORK HISTORY
Marketing Director @IDC
Toronto, ON, CA
As global marketing owner of IDC’s Data & Analytics Solutions, I lead a talented marketing team to drive awareness and demand for a truly revolutionary line of market intelligence services.
EDUCATION
AIIM (Association for Information and Image Management)
Community Member, Management Information Systems, General
Fleming College
Diploma, Business Administration - Marketing
Ryerson University
Bachelor of Arts (BA), Business Management - Marketing
SKILLS
ABOUT RYAN SMITH
Information drives the world. Every individual and organization relies on information to render decisions and take actions. In this information economy, accurate data and insights are as good as gold. It’s no wonder that managing and delivering information has evolved from an operational advantage to a strategic imperative.My passion is helping individuals and organizations get the most they can out of information. Whether that means managing the information lifecycle – from creation to disposition – or delivering at any level in the information value chain – from data to insight to action.In my current role, I have the distinct honour of leading the global marketing effort for our Data & Analytics Solutions portfolio, including an innovative new market intelligence service platform for IDC. My team and I connect technology suppliers to the insights they need to make informed decisions and take effective action.Before this I was part of the planning and building out of the initial go-to-market strategies for OpenText’s Developer Cloud (a subscription-based API platform) and OEM Channel. Previous to this, I held consulting roles on the buy-side of information management (IM), including developing strategy, procuring solutions, configuring systems, and designing and implementing governing structures. Earlier still, I built a strong foundation as an analyst serving sell-side functions of the IM market where I produced buyer behaviour studies and marketing collateral.
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