Dirk Sperrfechter

Kantar

Munich, DE
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Present

@Kantar

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EDUCATION

N/A

Hölderlin-Gymnasium Nürtingen

Abitur

1993 — 1994

University College Dublin

MBA, Business Administration

1992 — 1997

Universität Passau

Diplom-Wirtschaftswissentschaftler, Wirtschaftswissenschaften

SKILLS

Focus GroupsQuestionnaire DesignCompetitive AnalysisMarket IntelligenceQualitative ResearchPricing/New Product DevelopmentSegmentationSurvey DesignBrand EquityMarket AnalysisConsumer InsightConsumer BehaviourCustomer InsightOnline ResearchManagementPrimary ResearchCrmCompetitive IntelligenceBusiness InsightsQuantitative ResearchMarketing ResearchLeadershipMarket ResearchAdvertising ResearchAnalyticsCustomer Satisfaction/Retention/ExperienceProject ManagementConjoint/Dcm-Analyses

ABOUT DIRK SPERRFECHTER

Throughout my career, I have thrived in insights, strategy, and consulting roles across a diverse range of industries, with a special passion for Retail & Ecommerce and the finance industry (banking, insurance and more). My journey has exposed me to various approaches and methodologies, allowing me to gain extensive expertise and experience in market research, insights, and consulting. I am also deeply committed to building a strong network and community, both on and off LinkedIn.I am often described as an enthusiastic, energetic, and motivational senior sales executive and team player with excellent network development skills, customer obsession, and expertise in negotiating contracts. Many people regard me as an inspirational and effective leader with strong organizational and communication skills. I take pride in my ability to coach and develop others with multicultural sensitivity, ensuring overall success (please see my recommendation section on LinkedIn).I am also passionate about pushing my mental and physical boundaries and am a proud three-time Ironman finisher (2016, 2019, and 2024). Completing an Ironman and solving business challenges share many similarities - they both require dedication, focus, perseverance, and a lot of positive energy. I am always happy to share my experiences and insights.

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Dirk Sperrfechter — Kantar in Munich, DE | Unifers