Dirk McGregor

Head of Growth @Therabody

Santa Monica, CA, US

EMAILS

[email protected]

MOBILE NUMBERS

+13•••••••27

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WORK HISTORY

Apr 2018 — Present

Head of Growth @Therabody

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Los Angeles, CA, US

EDUCATION

N/A

Pepperdine University

BA, English

SKILLS

Online MarketingB2bSearch Engine Marketing (Sem)Direct MarketingGoogle AnalyticsMedia PlanningDigital StrategyDigital MarketingOnline Lead GenerationSalesEmail MarketingAdvertisingLanding Page OptimizationOnline AdvertisingGoogle AdwordsMobile MarketingStrategyE-CommerceSearch Engine Optimization (SEO)Display AdvertisingAd NetworksSocial Media MarketingStrategic PartnershipsSemInteractive MarketingGraphic DesignWeb MarketingMarketingAnalyticsDigital MediaSEOPpcMedia BuyingAffiliate MarketingMobile AdvertisingLead GenerationCustomer AcquisitionWeb AnalyticsIntegrated Marketing

ABOUT DIRK MCGREGOR

Innovative and strategic leader with expertise in developing and transforming ideas into high impact results. Successfully plan, execute, and advance marketing strategies that drive profitability and growth. Notable success in developing frameworks and coordinating programs to standout against the competition. Collaborative approach focused on exceeding challenging organizational objectives. Areas of excellence: Executive Leadership Startup, Early and Growth Stage Companies Customer Acquisition Brand Building, Brand Awareness and Brand Retention Media Buying/Planning/Directing Email Marketing/Customer Retention Marketing Social/Viral Marketing Mobile App Marketing and Installation Direct Response Television and Radio Marketing Search Engine Marketing and Search Engine Optimization Funnel Optimization and LTV/Cohort Analysis Customer Loyalty Programs and Viral Loops Content Monetization

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