Dirk Defenbaugh

About Dirk Defenbaugh

For thirty years, I have led the development of marketing and brand strategies with many of the world’s leading brands. I have been deeply involved in all facets of the marketing mix from brand strategy, consumer engagement, media planning and creative development. Throughout my career, I have been a consultant to retail brands including Walmart, Target, CVS, UPS, Starbucks, Kroger and many others. CPG brands have included: P&G, HP, SC Johnson, PepsiCo, Nike, and J&J. I have also worked in the healthcare sector for Eli Lilly, Gilead, Humana, and Novartis. I have worked in all corners of the globe including emerging markets such as Russia, Lithuania and Slovakia as well as established markets throughout Europe, South America and Asia. I have served on the Advisory Board for VMS & D magazine, been a speaker at more than 20 conferences and events and has been quoted in Forbes, Chain Store Age, The New York Post DDI Magazine and many others. I have been a guest lecturer at The Ohio State University, Columbus, College of Art and Design, The University of Dayton, and The University of Cincinnati.I served as the CEO of Interbrand Design Forum and have held senior leadership roles at companies including Fitch, Retail Planning Associates, Syneos Health, Kantar Retail and Big Red Rooster. I have also worked on the client side for Liberty Mutual, serving in progressive management roles.I served for close to ten years as a judge for the International Big Ten Business Case Competition and have volunteered my time as a mentor in the Fisher College of Business at The Ohio State University MBA program.

Experience

1. Board of Directors

   Fst Logistics

   Dec 2020 — Present · Columbus, OH, US

Education

• Grandview Heights High School

  College/University Preparatory and Advanced High School/Secondary Diploma Program

• The Ohio State University

  BA, Marketing and Communications

Skills

• Brand Management
• Marketing Strategy
• Retail Marketing
• Shopper Marketing
• Marketing Communications
• Crm
• Marketing Research
• Management
• Leadership
• Brand Development
• Segmentation
• Marketing
• Budgeting
• Organizational Leadership
• Art Direction
• Competitive Analysis
• Creative Direction
• Strategic Planning
• Brand Architecture
• Integrated Marketing
• Market Research
• Sales
• Strategic Leadership
• New Business Development
• Customer Insight
• Digital
• Retail
• Direct Marketing
• Customer Relationship Management (Crm)
• Strategy Development
• Budgets
• Business Strategy
• Social Media Marketing
• Executive Management
• Fmcg
• Operations Management
• Account Management
• Business Development
• Strategy
• Digital Marketing