Dipti K Mandal

About Dipti K Mandal

With over 16 years of experience driving end-to-end marketing strategy for global B2B enterprises, I specialize in turning business priorities into measurable growth. My core strength lies in building integrated, cross-industry marketing programs that combine brand and demand to deliver real, pipeline-impacting outcomes. My approach blends full-funnel content, digital campaigns, partner marketing, and event frameworks to accelerate awareness and drive conversations at scale. I have worked with global teams to drive high-performance marketing outcomes. I’m passionate about building narratives that position companies as category leaders, and using data to back every marketing dollar spent. Happy to connect with likeminded professionals to learn and grow together. Let’s connect. Core Competencies: Growth Strategies, Integrated Marketing Campaigns, Go-To-Market, Thought Leadership, Partner Marketing, Industry Marketing, Demand Gen, Branding, Reach Marketing, Full-funnel Marketing, SEM, Social Media Marketing, Google AdWords, Marketing Automation, Lead Generation, Content Marketing, Project Management, Corporate Communications, Campaign Management, Market Research, Competitive Analysis, ATL & BTL Activities, Training & Resource Management. Domain Experience: BPM (Manufacturing, HiTech, Healthcare & Life Sciences, Procurement, CX) Cloud Computing, Big Data, IT/Software Applications, Product Engineering, Rich Internet Applications, Enterprise Mobility, Business Analytics.

Experience

1. Marketing Leader

   ProcureAbility

   Nov 2025 — Present

   Leading core marketing pillars - Content strategy, Thought leadership, Demand gen, Analyst Relations, and Cross-functional GTM initiatives.

Education

• Indira School of Business Studies PGDM

  PGDM, Marketing (Major) & Finance

  2007 — 2009

• Northwestern University - Kellogg School of Management

  CMO Program

• Sikkim Manipal Institute of Technology - SMU

  MBA - Marketing, Business Administration and Management, General

  2008 — 2010

• JWC, Jamshedpur

  B.Sc; Hons, Bio;

• XLRI Jamshedpur

  Executive Development Program (EDP), Digital Marketing

  2017 — 2018