Dipti Malaviya

WORK HISTORY

EDUCATION

ABOUT DIPTI MALAVIYA

I believe the next era of brand and product leadership won\'t be won by the best campaigns or the fastest feature releases — it will be won by leaders who understand how to encode human intent into AI at scale. Over 25 years, I\'ve operated at the intersection of brand strategy, product innovation, and emerging technology — building and transforming portfolios for Nokia, Microsoft, BT, and WPP across more than 120 countries. I\'ve led integrated marketing across ATL, digital, social, CRM and retail; shaped product strategy and go-to-market from concept to launch; and driven end-to-end innovation programmes across Asia, Europe and North America. The shift I\'m focused on now is bigger than any campaign or product I\'ve shipped: as AI becomes the real-time execution engine of both customer experience and product behaviour, brand and product strategy must move upstream — from guidelines and roadmaps to the decisions that AI models make at scale. I work at that intersection. At TCS, I lead AI-driven product innovation and digital transformation for global clients across Retail, Travel & Logistics and CPG — designing Minimum Lovable Products, shaping AI-led commerce and CX strategies, and building innovation roadmaps that are not just technically sound, but brand-consistent and deeply human-centred. I\'m a Google-certified Generative AI Leader, a Design Thinking Facilitator, and Visiting Faculty at MICA, where I teach the systems thinking and human skills that organisations need to make AI create real business value — not just impressive demos. I\'m a Fellow of the RSA and a strong advocate for responsible, human-centred AI innovation that benefits customers, businesses, and society.