Dipti Hulavane

About Dipti Hulavane

I’m a Creative Director – Copy working at the intersection of brand thinking, storytelling and cultural insight. Over the last decade, I’ve worked across network agencies, digital-first environments and brand mandates, building campaigns, films and communication systems across categories including mobility, finance, lifestyle and consumer brands. My recent phase has been intentionally exploratory, moving between agency leadership and consulting assignments to deepen strategic thinking, mentor teams and refine narrative-led brand building. I’m particularly interested in ideas that travel beyond campaigns, work that builds long-term platforms, shapes perception and creates cultural relevance.

Experience

1. Content Lead

   Blufig

   Aug 2023 — Present · Bengaluru, IN

   Led cross-functional teams to optimize client experiences- Collaborated with top B2B tech clients such as SAP and CtrlS- Recruited, managed, and mentored a team of editorial talent- Set, updated, and enforced the in-house style guide- Managed deep-dive copyediting for print titles, websites, and digital platforms- Conducted content line editing and ensured workflow alignment with global standards- Coordinated with SEO team to optimize content for keyword strategies- Optimized content development pipelines to enhance efficiency and quality- Identified performance benchmarks and provided regular reports to senior management- Received \"Employee of the Quarter\" for outstanding contributions.

Education

• IEIBS (India Europe International Business School)

  Master of Business Administration (MBA), Marketing

  2011 — 2013

• St. Xavier's College, Mumbai

  BMM, Advertising

  2006 — 2010