Dipika Kapoor

About Dipika Kapoor

Digital media professional with experience in strategy and performance marketing, reader revenue, account management, marketing analytics, campaign management and new product roll out. I handle multiple responsibilities that go with a legacy brand & a startup environment. These include— commercial and legal documentation, vendor management, business development, managing key relationships for the organisation, coordinating with multiple internal + external stakeholders and managing publisher techI thrive in high growth environments. Skills: BTL, ATL, marketing strategy, Performance marketing, Project Management, Pre sales, Account Management, Client Servicing, SMO, Marcom and PR, Product Management, Digital Media buying, Shopify, Google Adwords, Wordpress, FB Twitter and LinkedIn Campaign manager, Alliances and partnershipsIndustry Exposure: Online Media, Print Media, Rural and Vernacular space, E-commerce, BFSI, K-12 education180 clients Across publishing industry & brands including News18, IFFCO, Andhrajyothy, Patrika, Punjab Kesari, Navodaya Times, The Statesman, Opera, NIIT, IFFCO Tokio

Experience

1. General Manager Marketing

   India Today

   Sep 2025 — Present

Education

• Indian Institute of Management Ahmedabad

  Programme on Mangerial Effectiveness

  2016 — 2016

• Indian School of Business

  Marketing

• Amity International Business School

  MBA - Marketing and International Business

  2009 — 2011

Skills

• Crm
• Services Marketing
• Website Building
• Brand Management
• Marketing Strategy
• Orm Tools
• Public Relations
• Business Development
• Digital Marketing
• Media Planning
• Online Advertising
• Market Research
• Orm
• Management
• Press Releases
• Digital Media
• Corporate Communications
• Customer Relationship Management (Crm)
• Marketing
• Marketing Operations
• Team Management
• Advertising
• Social Media Marketing
• Email Marketing
• Account Management