Dipika Patel

Data Product Owner @EE

Coventry, GB
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Jul 2023 — Present

Data Product Owner @EE

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Birmingham, GB

Lead 7 domain squads responsible for building robust, single version of the truth data products across Customer, Product & Transactions, Digital Usage, Paid Media, Household & Address, Marketing Interactions, Consent & Zero Party Data, and Explore & 3rd Party to support Analytics and CRM user cases to drive personalisation across Consumer. I am also responsible for GCP Ingestion prioritisation, as business PO for our department (Base Value & Personalisation) and lead a team of PO’s and Data Consultants. We work closely with Consumer Digital Data & AI and 3rd party vendors to recruit the best technical squad members: Data Architects, Data Engineers, Data Analysts, DQ Engineers and Delivery Leads/Scrum Masters.

EDUCATION

1997 — 2000

UMIST

BSc. Hons, Mathematics, Statistics and Operational Research

2005 — 2006

SAS/IDM

Certificate in Marketing Analytics

2000 — 2001

The University of Sheffield

MSc, Statistics

SKILLS

Database MarketingSpssSegmentationPredictive ModelingVbaSasDatabasesAnalyticsChaidStatistical ModelingCustomer AnalysisLogistic RegressionCustomer InsightTelecommunicationsPredictive AnalyticsBusiness ObjectsSqlStakeholder ManagementStatistics

ABOUT DIPIKA PATEL

Data Product Owner

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Dipika Patel — Data Product Owner at EE in Coventry, GB | Unifers