Dipeshwar Singh T
Programmatic advertiser at WPP Media
- Role
- Executive - Programmatic at WPP Media
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Dipeshwar Singh T
Experienced Programmatic Advertising Professional with a strong foundation in leveraging Demand-Side Platforms (DSPs) like DV360 and The Trade Desk (TTD) for strategic media buying and campaign execution- Expertise in Programmatic Advertising: Deep understanding of DSPs, campaign optimization, and taxonomy development using tools like Power Apps (PINCC)- Data-Driven Insights: Skilled in generating detailed client reports using advanced Excel and Power BI functionalities, providing actionable insights and analytics- Media Planning and Strategy: Adept at planning key performance metrics such as CPM, impressions, CTR, vCPM, VTR, viewability, reach, clicks, CPC, CPCV, and budget allocation to drive campaign success- Campaign Optimization: Proficient in improving performance through strategies like- Reviewing IAS brand safety reports to exclude low-safety sites- Refining inclusion/exclusion lists and keyword exclusions- Adjusting pacing with budget modifications, CPM adjustments, and frequency cap optimization- Enhancing viewability by applying best practices, such as implementing non-skippable formats for short video campaigns- Financial Management: Hands-on experience with financial reconciliation using Prisma and Media Ocean- End-to-End Campaign Management: Successfully managed campaigns for Coca-Cola in the Bosnia and Moldova markets, handling media planning, setup, client coordination, and briefing local points of contact.
Experience
Executive - Programmatic
May 2024 — Present · Gurugram, IN
End to end campaign management for the The Coca-Cola Company ( EMEA region ) using DV360 and The Trade Desk
Education
University of Delhi
Bachelor of Commerce - BCom
2017 — 2019
Digital Scholar
Advanced Digital marketing course
2023 — 2023
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