Dipesh Singh Rawat
Growth-Focused, Data-Driven Marketer @ Zolve | Ex HDFC | SIBM Alum
- Role
- Business Marketing Manager at Zolve
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Dipesh Singh Rawat
I specialize in data-driven Marketing/ Sales strategies, CRM automation, and analytics to enhance conversions. With expertise in SQL, Power BI, and Metabase, I streamline sales processes, provide actionable insights, and drive revenue growth. Passionate about bridging sales, technology, and data for smarter decision-making.
Experience
Business Marketing Manager
Oct 2023 — Present · Bengaluru, IN
AI Voice Bot Implementation: Spearheaded the integration of an AI voice bot to streamline lead qualification, resulting in a 4x increase in qualification speed and improved overall call efficiency.CRM Automation: Customising and optimising CRM workflows to ensure that leads are captured, tracked, and nurtured efficiently. Automated tasks such as follow-up emails, sales pipeline management, and customer segmentation for targeted campaigns.IVR Campaign Setup: Designed and implemented IVR flows to enhance the customer experience, enabling seamless call routing, lead qualification, and automated responses. Integrated IVR with CRM for real-time data sync, allowing sales agents to have immediate access to caller information and previous interactions.Sales Process Optimization: Streamlined the sales process by reducing manual input, which improved team productivity and reduced lead response time. Created detailed reports to track campaign performance and identify areas for improvement.Sales Gap Identification: Conducted thorough analysis of the sales pipeline and customer journey to identify bottlenecks and gaps in the sales process. Utilized CRM data and IVR insights to pinpoint areas where leads were dropping off or conversion rates were low. Developed strategies to address these gaps, including adjusting lead qualification criteria, optimising follow-up processes, and refining customer segmentation.Target Planning for the Sales Team:Collaborated closely with sales leadership to set realistic and data-driven sales targets for the team. Utilized CRM data and past performance metrics to align targets with both individual capabilities and overall business objectives. Established clear KPIs for lead conversion, follow-up efficiency. Monitored progress and adjusted targets as needed to ensure ongoing motivation and goal achievement.
Education
RAJ KUMAR GOEL INSTITUTE OF TECHNOLOGY, GHAZIABAD
Engineer’s Degree, Computer Science
2010 — 2014
Symbiosis Institute of Business Management (SIBM) Bengaluru
Master of Business Administration (M.B.A.), Marketing
2016 — 2018
Skills
- Microsoft Excel
- Spss
- Tableau
- Ccna
- Management
- Databases
- Microsoft Powerpoint
- C++
- Microsoft Sql Server
- Sql
- Microsoft Word
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