Dipesh Mavjibhai Lodhari

About Dipesh Mavjibhai Lodhari

Experienced Digital Marketing & PPC ProfessionalThroughout my twelve-year career in the digital marketing industry, I’ve gained a deep understanding of the ever-evolving landscape and the expertise required to execute effective, integrated digital marketing campaigns. PPC Manager at GenflowAt Genflow, my focus as a PPC Manager is on crafting data-driven campaign strategies that drive client success. One recent triumph includes a 98% surge in conversion value for our Fitness Influencer clients, showcasing my ability to tailor strategies to sector-specific needs. Expertise in Paid Social & Marketing CommunicationsAdept in paid social media advertising and marketing communications, I strive to deliver performance excellence across online marketing channels, ensuring that every campaign hits its mark. Google Ads Certified & Results-DrivenMy Google Ads certifications reflect my commitment to mastering analytics and ad optimisation. This expertise has led to a significant reduction in CPA and an increase in conversion rates. Through teamwork and dedication, I have surpassed industry benchmarks, driving a remarkable uplift in conversions for our clients. Looking AheadGoing forward, my mission is to continue crafting impactful paid media narratives that resonate with target audiences and fuel business growth. Let’s ConnectLet’s chat about a new opportunity in paid search and paid social – looking forward to connecting!

Experience

1. Manager - Paid Search & Social

   IPG Mediabrands

   Aug 2025 — Present · Pune, IN

   Ensure high-quality campaign delivery aligned with SLAs, while addressing escalations and maintaining clear stakeholder communication- Optimize resource allocation and streamline processes to promote operational efficiency and effectiveness- Owning and managing client budgets, monitor performance closely, and deliver actionable insights to maximize ROI-Collaborate cross-functionally for integrated solutions, while contributing to client pitches and strategic presentations- Conducting A/B tests, analyze performance data, and translate insights into actionable campaign optimizations- Serving as a Subject Matter Expert (SME) in Paid Search & Social, providing strategic guidance to both team and stakeholders- Managing task timelines (TAT), campaign audits, performance pacing, and optimization to ensure flawless campaign execution- Continuously assessing team strengths and opportunities for growth, assigning responsibilities accordingly to maximize productivity.

Education

• The Rajkumar College , Rajkot

  High School, Business/Commerce, General

  2001 — 2008

• University of Kent

  Master's degree, Digital Marketing And Analytics

• Savitribai Phule Pune University

  B.com, Marketing & Advertising

  2009 — 2011

• Indira School of Business Studies PGDM

  PGDM, Marketing

  2011 — 2013