Dipen Patani
Product Leading Media Company @Cognizant
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WORK HISTORY
Product Leading Media Company @Cognizant
London, GB
Working/Delivered multiple critical projects @ One of the largest media & broadcasting company- Co-led an organisation-wide search transformation initiative to deliver consistent end-to-end search tracking across the product & platform portfolio including building trusted data product to measure the discoverability metrics laid by audit committee- Hypothesis-driven design, development, and experimentation leveraging short form videos to drive growth metrics (acquisition, retention) during Paris 2024 Olympics- Co-led an organisation-wide transformation exercise to evaluate existing web/mobile tracking analytics. Evaluated from people, process & technology standpoint and delivered findings, recommendations to function effectively at scale and thereafter supported in process re-engineering for improved outcomes- Led data product vision, strategy, definition, and roadmap to build customer lifecycle management (CLM) to eventually grow ‘weekly active accounts’, a north star metric for the client. The results of initial discovery led to my team building MVP and winning support to invest more engineers into the program to scale CLM and explore further ideas- Building unified user view step-by-step to turbocharge personalisation- Creating the most comprehensive user profile, lifecycle journey and consumption patterns of our digital user base- Fuel the digital first ambition of the client by building a global product performance data model to empower product teams with the right data points to evaluate the effectiveness of new product feature release and measure ROI- Built data lineage and data catalog manually which helped built trust of business on data, enhanced data quality & governance.
EDUCATION
Dwarkadas J. Sanghvi College of Engineering
Bachelor's Degree, Electronics and Telecommunication
Kishinchand Chellaram College
12th, Science
SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
Master of Business Administration (M.B.A.), MBA
SKILLS
ABOUT DIPEN PATANI
Dipen is an experienced data professional adept in business analysis, product management and data & analytics consulting. He has a proven track record of driving strategic initiatives, optimising processes, and delivering innovative use cases in data & analytics. He is highly adaptable and flexible individual, known for a result- driven mindset and someone who will pour his heart and soul into the project to deliver value and exceed client expectations.Currently, he is working with a leading media company, which is at the forefront of a pivotal digital transformation and his focus areas are to build an effective search product, scale web/mobile tracking analytics and drive growth via customer lifecycle management. Our team\'s collaborative efforts have led to the implementation of a Minimum Viable Product and the expansion of the engineering team to further develop our capabilities.
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