Dipen P.
Technical Seo Product Manager @American Express
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WORK HISTORY
Technical Seo Product Manager @American Express
Accountable for internal SEO product to accelerate acquisition and growth for new accounts via organic search, ensuring technical web properties are optimised for search engines through a centralised Enterprise solution. Responsibility also includes maintaining rigorous web compliance standards for multiple data properties across multiple regions.
ABOUT DIPEN P.
Driven by outcomes and data, I’m versatile Product and Business Analysis professional, with over 15 years’ experience of working in controlled projects and product delivery. My most recent assignments have involved implementing SEO value to B2C digital experiences. With over 3 years’ experience in delivering SEO in marketing, I’m able to demonstrate success in scaling organic search through in-house SEO product development and onto a content platform. Currently employed by a Travel experience and credit card business where I lead a cross functional team to deliver value that aligns to business goals. As an Advocate for SEO, and my passion for search, I’m keen to compete with PPC advertising to drive costs down and make SEO business processes a vital part of Digital Marketing strategies- Deep SEO knowledge, with understanding in best practices, algorithms and technical principles such as, crawlability, indexation, internal linking, hreflangs, sitemaps, structured data, Gen AI, metadata, status codes and AIO’s- Experience in Web development, HTML, CSS, SQL and JAVA based languages- Exposure to Google Search Console, Lumar, Conductor and Tableau- Strong data driven decision making and performance tracking analytical experienceExperience working within a product management lifecycle from discovery to monitoring success after launch- Influential in stakeholder management collaborating with Engineers, Governance, Analytics, UX, local market teams to agree on key feature deliverables- Knowledge of ML and LLMs to support SEO- Knowledge of Digital Mobile Banking, Digital Investment Planning and Digital Marketing- Proficient in MS Office products – Outlook, Visio, Word, PowerPoint, Excel, Project- Exposure to User stories creation, JIRA and Confluence- Impact Assessments, Gap Analysis, Workshop Facilitation, Business Requirements, Functional Requirements, Testing (SIT & UAT), Training usersDipen’s CV showcases his ability to bridge the gap between business and technology, making him a valuable asset for any organization looking to improve its digital offerings.
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