Dipannita Chatterjee

Digital, B2C, B2B Marketing & Brand Strategy @IDFC FIRST Bank |XLRI| Ex Pearson | Ex ShopCj | Ex Snapdeal

Role
Senior Marketing Manager at IDFC FIRST Bank
Location
Mumbai, MH, IN
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Dipannita Chatterjee

Aspiring to excel in the field of online marketing, communication & true creativity that strengthens Great Brands!

Experience

  1. Senior Marketing Manager

    IDFC FIRST Bank

    Mar 2024 — Present · Mumbai, IN

    Enhance Communication: Establish clear and transparent communication with business teams and stakeholders for seamless collaboration.Define and Track KPIs: Identify key metrics to measure project ROI, visualize them using BI tools, and optimize decision-making.Foster Team Cohesion: Promote cross-functional collaboration among managers to align with organizational goals.Increase Page Views: Implement SEO, content marketing, and engagement strategies to achieve a 10% YoY growth.Reduce Bounce/Exit Rate: Improve UI/UX, site speed, and content personalization to lower key page exit rates by 5%.Ensure SLA Adherence: Achieve 99% on-time project delivery through structured project management and risk mitigation.Adopt a Data-Centric Model: Leverage analytics, automation, and AI to drive operational efficiency and informed decision-making.

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Dipannita Chatterjee — Senior Marketing Manager at IDFC FIRST Bank in Mumbai, MH, IN | Unifers