Dipankar Das
Senior Manager at ICICI Bank | Ex-BYJU\'S | IIM Visakhapatnam | VSSUT | Marketing, Strategy & Sales
- Role
- Senior Manager - Sales & Marketing at ICICI Bank
- Location
- Raipur, CG, IN
- LinkedIn followers
- 500 followers
About Dipankar Das
As a Business Professional with 3 years of experience in sales and marketing, I am a…
Experience
Senior Manager - Sales & Marketing
Nov 2023 — Present · Raipur, IN
Responsible for complete life cycle management i.e. acquisition, on-boarding, portfolio, activation and attrition management of HNI Individual clients and Trade Corporate clients- Managed the Portfolio of 450+ Clients, improving the Liabilities Book from 50 crores to 80 crores, grew assets by 15 crores, Investments of 6 crores in PMS and Mutual Fund Schemes, and generated trade income of 1.2 crores along with growth in other banking products- Implemented a data driven approach to optimize digital marketing efforts, resulting in a 40% increase in online lead generation and a 15% reduction in CPL, leading to enhanced ROI and efficiency in marketing spend- Directed the launch of innovative product promotions and loyalty programs, leveraging customer data insights to personalize offerings, driving a 35% increase in product uptake and a 25% boost in customer engagement metrics
Education
Indira Gandhi National Open University
Master of Arts - MA, Public Administration
Sri Chaitanya College of Education
Intermediate, Science
2011 — 2013
Veer Surendra Sai University Of Technology ( Formerly UCE ), Burla
BTech - Bachelor of Technology, Civil Engineering
2014 — 2018
Indian Institute of Management Visakhapatnam
MBA - Master of Business Administration, Business Administration and Management, General
2018 — 2020
Loyola School, Bhubaneswar
Matriculation
2004 — 2010
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