Dipankar Chatterjee
Senior Digital Marketing Analyst | SEO Strategies | Google Ads | Content Strategies | Social Media Planning | Off Page Planning
- Role
- Senior Digital Marketing Analyst at Digital Aptech
- Location
- Kolkata, WB, IN
- LinkedIn followers
- 500 followers
About Dipankar Chatterjee
As a Senior Digital Marketing Analyst at Digital Aptech, I specialize in managing and…
Experience
Senior Digital Marketing Analyst
Feb 2025 — Present · West Bengal, IN
Managing and optimizing the company’s in-house website digitalaptech.com to enhance organic traffic, keyword visibility, and overall search performance.Leading end-to-end SEO strategy and execution for 10 international client websites — across multiple industries.Developing customized SEO roadmaps for each website aligned with market trends, competition, and business objectives.Conducting comprehensive keyword research and competitor analysis to identify high-growth opportunities.Performing regular on-page and technical SEO audits to resolve issues related to crawlability, indexing, site speed, and mobile responsiveness.Collaborating with the content team to plan, create, and optimize blogs, landing pages, and website content targeting relevant keywords and user intent.Implementing off-page SEO and link-building strategies to strengthen domain authority and improve SERP rankings.Tracking and analyzing performance metrics using tools such as Google Analytics, Search Console, SEMrush, and Ahrefs to guide data-driven strategy.Preparing monthly SEO reports highlighting organic growth, keyword ranking improvements, and actionable insights for clients and internal teams.Coordinating with design and development teams to ensure SEO best practices are maintained in site architecture, UX, and code structure.Staying updated with search engine algorithm updates and adjusting strategies proactively to sustain and improve visibility.Maintaining consistent communication and reporting with international clients to align SEO initiatives with business goals and timelines.
Skills
- Digital Marketing
- Content Marketing
- Wordpress
- Google Adwords
- Social Media Marketing
- Online Marketing
- Link Building
- SEO
- Business Analysis
- Off-Page
- Promotional Marketing
- On-Page Optimisation
- Retail Sales
- Content Strategy
- Microsoft Office
- Online Advertising
- Google Analytics
- Mobile Application Development
- Mobile Marketing
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