Dipankar Majumder
Unica Campaign Analyst @ DBS Bank(via Beyondsoft) | | Campaign Analytics, Data Science | | Proficient in MySQL, Python, PySpark
- Role
- Campaign Analyst at 星展银行
- Location
- Hyderabad, IN
- LinkedIn followers
- 500 followers
About Dipankar Majumder
At DBS Bank, I worked as a Campaign Analyst where I was responsible for designing…
Experience
Campaign Analyst
Mar 2024 — Present · Hyderabad, IN
Project : Consumer Banking Contextual Marketing (Mar 2024 – Present) Organization: DBS Tech Client: DBS Bank Singapore region Environment: HCL Campaign (Unica), HCL Interact, SQL, Cloudera Data Science Workbench (Python Based) Project Description: Optimizing the existing campaigns with smart business logic to increase the target customer base by 6.8% and increase in click rate by 2.1%. Responsibilities: • Managing 50+ marketing offers sent to the customers via various channels on a weekly and monthly basis. • Work closely with the product team to understand business requirements and build an accurate campaign setup. • Build campaigns with proper customer segmentation and target them via various marketing channels like email, push notes, etc.• Participating in initiatives to improve the efficiency of campaign execution. • Troubleshooting and investigating issues related to campaign deliveries when required. • Manage end-to-end campaign execution and improve the effectiveness of campaigns based on campaigns.
Education
Maulana Abul Kalam Azad University of Technology, West Bengal formerly WBUT
B.Tech
2015 — 2019
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