Dipankar Dey

Manager - Regional Sales @Chemplast Sanmar Limited

Kolkata, IN

Implementing business policies and updating management to modify value offering as per market sentiment and competitor’s activityTracking and updating application wise industry trend and YOY sales growth Forecasting yearly and monthly regional sales plan (customer and location wise) and framing action plans for achieving the set targets in line with co. strategyObserving market dynamics and customer requirements to tap short and long term opportunities CRM practices like customer data base management, customer potential and purchase pattern monitoring, loyalty ladder analysis, CLV (customer’s life time value) and RFM analysis, customer acquisition and retention plan with blue ocean approach of value added services Identifying key/ institutional accounts and strategically secure profitable business for long run.Evolving market segmentation and penetration strategies to achieve desired net realisation Tracking development opportunities by SWOT analysis with respect to Marketing Mix.(4Ps) Responsible for all B2B sales and marketing activities in entire East India and BangladeshMaintaining consignment sales and distribution including inventory control at strategic locations and monitoring daily commercial activities with back office supportClosely monitoring competitor’s activity, pricing strategies, imports arrival, credit exposure control and E-1 sales“ Sustainability” activities for vinyl plastic industry- developing and implementing marketing initiatives for sustainable vinyl plastic applicationsAchievement Introduced Chemplast in East India and Allied regions, BangladeshAchieved 28% market share in PVC resin business (approx. Rs. 25 Cr. per month) since 2011 Successfully achieved top line annual sales revenue of approx. Rs. 400 Crs.(64 Million $) Engaged in various Fumed silica (Cab-O-Sil) application development across the regionEngaged in monitoring consistent institutional business of Caustic soda

Xavier Institute of Management

PGDM

REC ( NIT ) Durgapur

B.E.

Sri Ram Krishna Siksha Laya, Howrah

Higher Secondary