Dipankar Chatterjee
Vice President Marketing @ Medikabazaar | B2B Growth Leader | Outbound Marketing | Demand Generation | Brand Outreach | MICE Strategy
- Role
- Vice President Marketing at Medikabazaar
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Dipankar Chatterjee
MedikaBazaar, India\'s largest online aggregator of all the medical supplies offering host of benefits to hospitals & medical establishments. An Innovator in Indian Health Care Industry, well known for its best solution oriented approach for primarily B2B and B2C segments.Solutions we have:1. Procurement & Supply Chain partner with special focus on meeting demand on time & hassle free supplies.2. Reducing Procurement & Supply Chain cost as much as 30%.3. Facilitate Identifying, Comparing & Buying products at a competitive price online.4. Platform for innovative Med-tech companies/devices – identify and match requirements / opportunities.5. Diversified procurement opportunity with no restriction on geographical limits and also reduce your overall Procurement & Supply Chain overheads substantially6. Purchase analytics and a complete window to manage the procurement hassle free and in a most delightful manner. We also provide range of reports and analytics based on past purchases, recommendations and pricing of competitive products.7. Medikabazaar also works as a platform to identify and provide exhaustive information on your requirement.Key highlight: 1. 6500+ hospitals & medical institutions2. 5500+ customers buying regularly from the platform3. Approximately 2 lakh bed+ across India & 100+ new enquirers on a daily basis from various hospitals, nursing homes, doctors etc.4. Key Buyer Brands: Apollo Hospitals (Nationwide), Fortis, Manipal, Global Hospitals, Sparsh Nephrocare, Asian Cancer, Institute, Saifee Hospital5. Key Supplier Brands: Philips, Nipro, Fresenius, Allmed, Appasamy, Megadyne, Buffalo filter (from Filtration group US), Belmont Instruments, Gamidatech, Tortle, HMD, BD, Romsons, Polymed, Defibtech, PMT healthcare, Welmed, 3M etc
Experience
Vice President Marketing
Apr 2023 — Present · Mumbai, IN
MedikaBazaar, India\'s largest online aggregator of all the medical supplies offering host of benefits to hospitals & medical establishments. An Innovator in Indian Health Care Industry, well known for its best solution oriented approach for primarily B2B and B2C segments.## Special Assignment – 360° Brand Marketing (United Imaging Healthcare) India I March 2020 – PresentLed national marketing, branding, and digital strategy for India\'s fastest-growing B2B healthcare platform, contributing to 5x revenue growth.Launched 50+ new products with structured go-to-market plans, resulting in 40% faster adoption and 25% increase in qualified leads post-launch.Boosted digital engagement by over 250% and improved lead conversion rates by 30% through targeted campaigns on social media, web, and mobile platforms.Delivered 360° marketing campaigns across 200+ exhibitions, 100+ partnership programs, and 200+ creative assets, directly influencing a 60% uplift in customer acquisition. Drove strategic alignment across Product, Strategy, Sales, and E-commerce teams, helping reduce time-to-market by 35% and improving campaign efficiency by 50%.
Education
Indian Institute of Management Jammu
Executive Program in Digital Marketing, Digital Marketing
Calcutta University, Kolkata
Bachelor of Commerce (B.Com.), General Studies
1998 — 2001
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