Dipanjan Sengupta
Area Manager- Marketing Digital Initiatives @Tata Steel
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WORK HISTORY
Area Manager- Marketing Digital Initiatives @Tata Steel
Kolkata, IN
Spearheaded the vision, design, and launch of DigECA, a groundbreaking e-commerce platform transforming steel procurement for MSMEs. Drove $127 million in GMV by streamlining online pricing, negotiation, and delivery. Significantly enhanced lead generation, achieving a remarkable 55% organic lead rate through strategic performance marketing. Orchestrated the implementation of a comprehensive 360-degree customer view using Zoho CRM, Desk, SalesIQ, Brand Studio, PageSense, and marketing automation, empowering data-driven decision-making and improved customer insights. Successfully collaborated with diverse stakeholders and external agencies to deliver this transformative platform.
EDUCATION
XLRI Jamshedpur
Master of Business Administration - MBA
BITS Pilani Work Integrated Learning Programmes
M.Tech
West Bengal University of Technology, Kolkata
B.Tech
SKILLS
ABOUT DIPANJAN SENGUPTA
Product, Category, and Growth Marketing leader with experience scaling digital platforms…
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