Dipanjan Acharya
Marketing Lead at TCS | Marketing & Comms, Strategy and Consulting | MBA
- Role
- Marketing Lead at Tata Consultancy Services
- Location
- Delhi, IN
- LinkedIn followers
- 500 followers
About Dipanjan Acharya
Marketing Executive with 7+ years of work experience in IT industry. Currently in the…
Experience
Marketing Lead
Jul 2021 — Present · New Delhi, IN
Marketing Lead for Energy and Resources Business Unit (Americas, UK & EU)• Strategise to reach the right target audience and nurture prospects throug the B2B sales funnel in order to bring qualified leads and strengthen sales pipeline.• Deal based marketing support.• Campaign management and execution, prospecting and connecting to explore new business opportunities, customer leadership/CXO engagement. Plan account based marketing strategies for large accounts (customers) with the objective to build rapport between customers and internal leaders and ultimtely increase the wallet share of the client\'s spend.• Analysts relations- Manage relationships with global analysts firms to build the image of the company through success story for analyst briefing or advisory sessions.• Design and develop marketing and sales collateral- brochures, newsletters, e-books, videos• Creating strategic email campaigns that are industry and territory directed.• Manage and execute events and sponsorships.• Leverage social media as a platform to increase brand visibility and amplify thought leadership.
Education
Delhi Technological University (Formerly DCE)
Master of Business Administration - MBA, Marketing and SCM
2019 — 2021
Dr. A.P.J. Abdul Kalam Technical University
Bachelor of Technology - BTech, Mechanical Engineering
2011 — 2015
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