Dipan Solanki
Marketing/Data Analyst | Healthcare, SaaS & Insurance | SQL, Python, AWS, ETL Expert in predictive modeling, dashboards & real-time analytics
- Role
- Marketing Analyst at Humana
- Location
- Richmond, KY, US
- LinkedIn followers
- 500 followers
About Dipan Solanki
Results-driven Marketing/Data Analyst with 4+ years of experience turning complex data…
Experience
Marketing Analyst
Nov 2024 — Present · KY, US
Queried and cleaned large-scale member data with SQL and Python, boosting dataset accuracy to 99% and cutting prep time by 30%. Built segmentation models in Adobe Experience Platform, consolidating 20+ attributes into 12 clusters for personalized targeting of 2.5M members. Automated audience list refreshes in Adobe Audience Manager, reducing manual effort by 40%. Ran A/B and multivariate tests, identifying high-performing segments that lifted response rates by 18%. Monitored campaigns with Adobe Analytics and GA4, optimizing funnels and improving conversions by 12%. Partnered with compliance teams to meet CMS standards while expanding outreach. Built Python pipelines for weekly KPI dashboards, saving 20+ reporting hours monthly and enabling real-time insights.
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