Deepak S Shetty

About Deepak S Shetty

Leading a team of digital enthusiast. Involved in lead generation through online marketing including email marketing, CPL, CPA, CPV, PPC marketing (Facebook, Google and Linkedin), Online Re-Targeting and content marketing. Involved extensively in the development of the content marketing strategy for lead generation.Gathering competitor intelligence/customer intelligence and identifying industry trends.Conceptualizing and executing Marketing campaigns for generating quality leads & conversions within the given budgets and maximise revenues for the company.Specialties: Digital Marketing, Social Media Marketing, Lead Generation, Analysis and Engagement, Blogging, Search Engine Optimization, Email Marketing, Affiliate Marketing, Influencer Marketing & Paid Media Campaigns. Online and Offline media strategy and tactical engagement

Experience

1. Head of Digital Marketing

   Radcliffe School

   Dec 2022 — Present · Mumbai, IN

   Lead a high-performing digital marketing team focused on lead generation and revenue growth- Drive full-funnel campaigns across email marketing, PPC (Google, Meta, LinkedIn), retargeting, and content marketing- Build and execute content strategies to improve inbound demand and enrollment quality- Track competitor intelligence and industry trends to refine acquisition strategies- Plan and execute marketing programs within budgets while maximizing ROI- Conceptualize integrated online and offline campaigns for lead generation and conversions- Monitor campaign performance and continuously optimize for CPL, CPA, and revenue impact

Education

• Indira Gandhi National Open University

  SEO & Internet Marketing

  2010 — 2011

• D.A.V. College

  Bachelor of Commerce - BCom, Commerce

  1999

Skills

• Content Strategy
• Email Marketing
• Social Networking
• Online Advertising
• Facebook
• Social Media Marketing
• Online Marketing
• Blogging
• Digital Marketing
• Marketing
• SEO
• Web Analytics
• Integrated Marketing