Dipak Dwivedi
Senior Analyst l Digital Marketing l E-commerce l Market Research I Google Shopping I Google Merchant Center I Google Manufacturer Center I Loyalty Program I Merchant Promotions I Brand Management
- Role
- Senior Analyst at Vaco Binary Semantics Llp
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Dipak Dwivedi
Passionate, cross-functional, creative and results-driven professional with a 6 Years of…
Experience
Senior Analyst
Sep 2017 — Present · Gurugram, IN
Consulting Ecommerce/Retail partner of Google and Providing support to Merchants partners and user across all shopping experience.Project Management, Google Shopping.Specialize in Google Ads - Shopping campaigns and perform daily account management activities• Collaborate with Google account managers to implement marketing strategies for the better of the client\'s business• Provide Google Shopping strategy to global brands: offering resourceful problem solving to increase online sales• Conduct training sessions for the knowledge growth of the team on the latest updates.• Troubleshoot and optimize issues faced by the clients with regards to performance, policies, & UI and recommend solution• Provide recommendations on client\'s investment and align budget across different type of campaigns• Job role also included ensuring the work done by team members was of high quality Deal with SMB and LCS clients to help them optimize campaigns and suggest account structure more suitable for their business• Help scale client\'s business with providing suggestions on suitable campaign types based on business models• Perform basic to advance account optimization activities like keyword research, suggest audience types and creative options for better brand visibility• Conducted sessions for high-ticket clients on product features, implementing and troubleshooting with Google Shopping, executing PPC campaigns, analyzing performance and achieve their goals on the platform.
Education
GOVT Queens Inter College Varanasi
Senior Secondary
2008 — 2010
SHRI RAMSWAROOP MEMORIAL COLLEGE OF ENGINEERING AND MANAGEMENT, LUCKNOW
Bachelor of Technology (BTech)
2012 — 2016
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