Dipak Kumar
Associate - Paid Social & | Digital Media Marketing Enthusiast
- Role
- Executive - Paid Search & Social at IPG Mediabrands
- Location
- Ranchi, JH, IN
- LinkedIn followers
- 500 followers
About Dipak Kumar
I am a Digital Marketing Enthusiast and Media Buyer with 2+ years of hands-on experience in performance-driven advertising and full-funnel digital marketing strategies. I specialize in planning, executing, and scaling paid advertising campaigns across Google Ads, Meta Ads (Facebook & Instagram), TikTok Ads, Snapchat Ads, and social media marketing platforms.My expertise allows me to deliver measurable results for brands and businesses. I have extensive experience with Meta ads including generating traffic on websites, Advantage+ campaigns (Sales), catalogue ads, and dynamic product ads, helping maximize revenue while maintaining optimal user experience and ad performance.Over the years, I’ve worked on e-commerce, lead generation, brand awareness, and video engagement, focusing on data-driven decisions, audience targeting, creative optimization, and performance scaling. I am highly skilled in campaign setup, tracking and analytics, A/B testing, audience segmentation, retargeting, budget optimization, and ROAS/CPA improvement.What I bring to the table:• 2+ years of digital advertising• Managed ₹1 Cr+ annual advertising budget across social platforms, driving strong ROI through continuous optimization and performance-focused strategies.• Proven ability to scale campaigns while maintaining efficiency• Results-focused mindset backed by data and analyticsI’m passionate about staying ahead of digital marketing trends, platform updates, and emerging advertising technologies. Open to collaborations, consulting, freelance projects, and growth-focused opportunities in digital advertising, media buying, and AdTech.Let’s connect and build scalable, profitable advertising strategies together.
Experience
Executive - Paid Search & Social
Jul 2024 — Present · Pune, IN
Education
St. Xavier's College, Ranchi
Bachelor of Arts - BA, Master's in journalism and mass communication
Kraftshala
Digital media marketing launchpad , Facebook Ads, Google Search/ Display/ Youtube Ads, Programmatic Advertising, Amazon Ads & SEO
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