Diouma Dembélé
Crm Analyst @RCL - Reitmans Canada Ltd/Ltée
Signup · Get unlimited contacts
WORK HISTORY
Crm Analyst @RCL - Reitmans Canada Ltd/Ltée
Montreal, QC, CA
Perform email/SMS customer segmentation, promotional and behavior analysis; reviews and analyzes internal data, external information, and market research results; develops, prepares and when needed presents to evaluate marketing strategies- Work with CRM Manager on planning email/SMS database strategies based on analysis of customer behavior and current trends- Produce various regular weekly reports – capture rate report, loyalty dashboards, email KPI report, etc- Collaborate with cross-functional teams to deliver optimized segmentation for online, offline campaigns and content marketing- Run Ad Hoc analysis - Coordinate the development and maintenance of the email consumer journey and experience aligned with the Brand’s objectives and ecommerce targets- Ensure emails/SMS are delivered on time with the highest level of excellence- Gather & run email/SMS performance analytics, A/B tests and metric reviews to enhance the emails, SMS and journeys performance- Project management : Collaborate with cross-functional teams to ensure timely delivery of deliverables as well as oversee quality assurance to maintain high standards in regards to the email campaigns
EDUCATION
Lyceum Kennedy French American School NYC
Brevet
EADA Business School
Master's degree
Concordia University
Bachelor degree in Computer Science
Cathedral High School NYC
High School Diploma
ABOUT DIOUMA DEMBÉLÉ
CRM Analyst passionate about leveraging data to make insightful data driven decision-making. Completed an MSc in FinTech and Business Analytics. My educational journey is complemented by a profound interest in Sustainability, Marketing, and Fashion. My global perspective is enriched by my experience living in five countries, equipping me with fluency in French, English, Italian, and Wolof, in addition to a B1 proficiency in Spanish. This multilingual ability, combined with my enthusiasm for travel, has fostered a deep appreciation for immersing myself in different cultures and traditions, further enhancing my adaptability and understanding of various consumer markets and societal trends.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.