Dionne Owens
- Role
- Account Strategist at Khoros
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Dionne Owens
What\'s it like being the byproduct of hard working parents? When I tell people I worked…
Experience
Account Strategist
Feb 2022 — Present
Account manager of 5+ multinational and Fortune 500 clients, with social channels totaling 75M+ followers. Manage customer relationships and provide daily project oversight and strategic guidance. • Garner new business opportunities by pitching to net-new customers as well as growing existing contracts. Collaborate within the Sales team in building SOWs that reflect customer needs and goals. • Project lead for 12 accounts; overseeing >100 employees across NORAM, EMEA, and APAC. Build community management strategies and workflows based on customer KPIs. • Develop strategic branding and marketing decks across Facebook, Twitter, LinkedIn, Instagram, and TikTok for several major retail, financial services, pharmaceutical, and broadcasting enterprises. • Oversee social strategy workflows including: community moderation, community advocacy programs, social listening, influencer programming, trending moment activations, content publishing and copywriting. • Built social listening queries to deliver >300 data and insights reports that guided and informed corporate communications for several multinational accounts, including a major COVID-19 vaccine manufacturer. • Analyze metrics from earned, owned, and paid media campaigns, and other digital strategies to track performance and optimize digital strategy. • Contribute to internal culture initiatives, including the overhaul and restructure of the onboarding/training process for a team of over 300 people, the establishment of the first employee resource group, and the implementation of a company-wide corporate social responsibility program.
Education
Rutgers University
Public Relations, Advertising, and Applied Communication
Skills
- Research
- Powerpoint
- Microsoft Powerpoint
- Public Speaking
- Microsoft Word
- Social Media
- Teamwork
- Microsoft Excel
- Drupal
- Microsoft Office
- Leadership
- Social Networking
- Event Planning
- Communication
- Time Management
- Customer Service
- Social Media Marketing
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