Dionne T. Middlebrooks

Founder @Shop Style Shark

TX, US

Made informed financial, operational, and strategic decisions about the company’s past, current & future operations- Researched competition, macroeconomic, and microeconomic conditions along with fashion industry specific fundamentals to drive activity and decisions- Proposed innovative decisions to problems pertaining to buying, merchandising, advertising, financing, and branding- Increased social media following and engagement on all platforms.(Our social media reach is over 500 K)- Created and executed a digital marketing strategy to increase clothing, shoes, and accessories sales- Oversaw and collaborated with multiple agencies, free lancers, and interns with different skill sets to improve various areas -Boosted DA and DR rankings-Regularly update website for enhanced online customer desktop and mobile experience-Manage our inventory of over 700 products -Responsible for curating, updating, and executing our annual content calendar.