Diona Kidd

About Diona Kidd

I’m obsessed with solving growth problems—especially the complex, messy kind that show up in B2B and industrial marketing.As Co-founder and Managing Partner of Knowmad Digital Marketing, I help manufacturers, equipment suppliers, and industrial innovators turn their marketing into a strategic growth engine.Over the past 15+ years, I’ve worked with companies in specialty chemicals, industrial automation, and complex B2B supply chains—helping them connect with real buyers, uncover where marketing is leaking money, and align sales and marketing around outcomes that matter.My favorite work happens at the intersection of data and story—where we stop guessing and start building marketing that actually moves the needle.If you’re trying to figure out: • Why your leads aren’t converting • Where your marketing ROI is hiding • Or how to scale your growth engine sustainablyLet’s talk. d••••@knowmad.com Or grab time on my calendar:

Experience

1. Co-founder & Managing Partner

   Knowmad Digital Marketing

   Apr 2006 — Present · Charlotte, NC, US

   At Knowmad Digital Marketing, as the Co-founder and Managing Partner, my role extends beyond just managing day-to-day operations; it\'s about strategically driving business growth and enhancing our service portfolio. A significant part of my focus lies in business development—actively identifying and engaging new clients, building strong, trust-based relationships, and tailoring our digital marketing strategies to meet their specific needs. This strategy has not only fueled our agency\'s growth but also solidified long-term partnerships.Another crucial aspect of my work involves developing our agency\'s organizational structure, particularly in service development, recruiting, and hiring. I am committed to creating a robust framework that supports our services\' scalability and quality. To achieve this, I have devised and implemented processes that streamline our operations, always with an eye towards optimizing our team\'s efficiency and effectiveness. An integral part of this process is training and empowering team members to assume responsibility for tasks and projects, thereby ensuring continuity and the capability to scale our services without compromising quality.I also place a high value on developing the marketers within our agency. By initiating targeted training programs, I ensure our team remains on the cutting edge of digital marketing trends and practices. My aim is to cultivate a team that is not only skilled in the latest digital marketing techniques but also deeply invested in the growth of our clients\' businesses as well as our agency\'s success. Through these efforts, I\'ve managed to create an environment where continuous learning, innovation, and responsibility drive the value we deliver to our clients.

Education

• Central Piedmont Community College

  Associate in Arts

  2016

• Queens University of Charlotte

  Master of Business Administration (M.B.A.), Business Administration and Management

  2017 — 2020

Skills

• Management
• Digital Marketing
• Entrepreneurship
• Google Adwords
• Sem
• Creative Direction
• Online Marketing
• Lead Generation
• Wordpress
• Web Analytics
• Inbound Lead Generation
• Graphic Design
• Marketing
• Ppc
• Organic Search
• Website Development
• Leadership
• Inbound Marketing
• Email Marketing
• Strategy
• E-Commerce
• SEO
• Content Marketing
• Google Analytics
• Web Design
• User Experience
• Internet Strategy
• Marketing Strategy