Dion Sanchez
Senior Channel Sales Leader | Cybersecurity & SaaS | Driving Partner-Led Growth | GTM Strategy | Revenue Acceleration
- Role
- Strategic Channel Sales Executive at Apptega
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Dion Sanchez
Significant experience managing complex customer relationships within the high tech industry. A team leader demonstrating the best in practice processes for establishing new and repeat business. Primary area of expertise is in sales of personal and corporate computer systems, hardware and software, establishing entire enterprise networks (e.g. servers, storage, backup systems).
Experience
Strategic Channel Sales Executive
Apr 2025 — Present
Driving strategic partner growth and accelerating GRC adoption through channel-led sales initiatives in the cybersecurity and compliance space. Successfully managed and grew relationships with MSSP, MSP, and reseller partners across North America and Canada. Led onboarding and enablement for key partners, equipping sales and technical teams with training, tools, and messaging for success. Served as primary liaison between Apptega and strategic partners, aligning go-to-market efforts and expanding Apptega’s footprint in joint offerings. Collaborated with partners to close high-impact GRC and TPRM deals, contributing to consistent ARR growth. Developed co-selling motions and pipeline strategies resulting in increased partner-sourced opportunities. Drove expansion opportunities within existing accounts through upsell and cross-sell programs. Worked closely with product, marketing, and customer success teams to deliver value-based solutions to the channel. Acted as voice of the partner within Apptega, ensuring platform enhancements and service delivery aligned with market needs. Re-engaged dormant partnerships and helped reignite momentum with net-new deals and increased downstream adoption. Contributed to 30%+ ARR growth YoY within strategic partner accounts. Championed joint GTM campaigns (webinars, case studies, and sales plays) that boosted partner visibility and drove market demand.
Education
St.Edward's University
Bachelor's degree, Economics
1996 — 2001
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