David Insley
Content & Digital Strategy Leader | Blending Editorial Excellence, SEO Insight & AI Innovation to Enhance Brands, Build Trust & Drive Growth
- Role
- Vice President of Seo Content at JPMorganChase
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About David Insley
As we all know, good writing is the cornerstone of effective communication. Words, rhythm…
Experience
Vice President of Seo Content
May 2022 — Present · Chicago, IL, US
Key asset in scaling SEO content operations that delivered 139M annual visits, 756k accounts and $963M NPV in 2024.• Oversaw the annual production of 500+ high-performing SEO articles across Home Lending, Credit Card, Auto and Consumer Banking.• Managed and fostered the growth of a dynamic team of editors and copywriters driving large-scale SEO initiatives that delivered business growth and advanced team development.• Led cross-functional forums and partnered with technologists to eliminate stakeholder bottlenecks, streamline operations and reduce content production timelines by 73%.• Championed Adobe Workfront as a workflow management and efficiency platform, transforming how SEO content reviews and approvals were completed while ensuring robust, consistent governance.• Key editorial and strategic contributor in validating the proof of concept for in-housing SEO content, a breakthrough initiative that reshaped how enterprise content is created at scale.• Co-piloted AI-assisted drafting, introducing scalable, efficient processes for compliant content creation.
Education
Northwestern University
MOOC
Penn State University
Bachelor of Arts (B.A.)
Skills
- Feature Articles
- Public Relations
- Proofreading
- Social Media Marketing
- Content Marketing
- Editing
- Press Releases
- Web Content
- Content Management Systems (Cms)
- Blogging
- Research
- Copywriting
- Journalism
- Digital Strategy
- Creative Writing
- Newsletters
- Microsoft Office
- Fact-Checking
- Marketing
- Copy Editing
- Web Content Writing
- Social Media
- Writing
- Advertising
- Magazines
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