Dino Anders
Senior Brand Expert @PowerCo
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WORK HISTORY
Senior Brand Expert @PowerCo
As a Senior Brand Expert at PowerCo, I am responsible for shaping and evolving the brand and its strategy to support the company’s mission of driving the transformation towards electric mobility and renewable energy - with positive power. My role focuses on establishing a strong and consistent brand identity that reflects PowerCo’s values, innovation, and commitment to sustainability in a challenging environment.Some Key Responsibilities- Brand Positioning & Values: Developing and refining PowerCo’s brand positioning in alignment with the company’s strategy. This includes defining core brand values and ensuring their seamless integration into both internal and external communications. I lead the roll-out of these elements across all touchpoints, ensuring consistency and clarity- Corporate Design and Tone of Voice Development: Translating brand values into a cohesive corporate design system. From visual identity to tone of voice, I oversee the development of design guidelines that reinforce PowerCo’s brand across all media and stakeholder interactions- Internal Brand Implementation: Working closely with HR and internal communications, I integrate our brand values into employer branding, recruitment processes, and employee experience initiatives. This includes embedding brand principles into HR tools, ensuring that PowerCo’s identity is not just communicated externally but also lived internally.Through my work, I contribute to making PowerCo a leading and recognizable brand in the battery industry—one that stands for innovation, sustainability, and long-term impact.
EDUCATION
Institute for Marketing and Management IMM Centour in cooperation with Munich University of Applied Sciences
Advanced training in, Project and Process Management
St. George, International School of Cologne
A-Levels
University of Wales Institute, Cardiff
Bachelor of Arts (Hons), 2.1, International Business Management
Cranfield School of Management
Master of Science (MSc), Strategic Marketing
SKILLS
ABOUT DINO ANDERS
The psychology of branding and the intrinsic power brands have in everyone’s life, fascinate and interest me. I believe, that valuable brands build their true value on their ability to connect with people in meaningful yet emotional ways. Branding today is mainly enabled by remarkable experiences that evolve over time while staying true to the brands\' heritage and core. An integrated approach focuses even on the smallest products and touchpoints to make a difference. But this can only be delivered by brands, which are built from the inside out.
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