Dingfan Hu
Digital Marketer
- Role
- Senior Digital Marketing Manager at Red Cube Production Inc
- Location
- Hayward, CA, US
- LinkedIn followers
- 500 followers
About Dingfan Hu
Expert in Excel and MS; using Adobe Analytics, Google Analytics, Google AdWords, Webmaster in the working environment Certification/Boot camp: Tableau; SAS, R, Watson Analytics Projects: Python, SQL, SPSS Visualization, SPSS StatisticsI have a passion for using data and analytical tools to gain consumer insights and actionable plans. And I truly care about business goals and sales conversion. With three years of full-time work experience at J&J, I fully recognized and believed in the power of data to help businesses grow.
Experience
Senior Digital Marketing Manager
Jun 2021 — Present · San Francisco, CA, US
Project Management and Account Relationship: Managed key account e-commerce projects and responsible for gross sales and overall business growth as the account PM; lead a whole integrated marketing team, generated yearly strategic plans, and executed digital marketing practices for brand awareness and official website optimization, by cooperating with design team- Paid Ads placement: oversee departmental paid ads section, media buying planning, responsible for advertising performance and Google Ads ROAS for brands in different growing stages, including marketplace site (lifease.com, NetEase North American e-commerce site), categorical leading brand official site(lockly.com), emerging brands in multiple industries (intelligent hardware, energy, outdoor, home deco) and crowdfunding projects- Research and Strategy: generate yearly strategy plan for Key Accounts, as well as consultative independent branding cases- Training and team building: talent recruitment and continuous training, public workshop, consolidating talent competency model.
Education
Baruch College
Master of Science (MS), Marketing Analytics
Skills
- Online Marketing Analysis
- Market Research
- Marketing Analytics
- Microsoft Word
- Team Leadership
- Microsoft Office
- Sales
- Microsoft Powerpoint
- Customer Service
- Sas
- Digital Marketing
- Sql
- Microsoft Excel
- Powerpoint
- R
- Management
- Strategy
- Marketing
- Project Management
- Competitive Analysis
- Territory Management
- Training
- Social Media
- Teamwork
- Marketing Strategy
- Marketing Research
- Google Analytics
- Data Analysis
- Leadership
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