Dinesh Rathe
Marketing Manager @ Trainocate India | Digital Transformation | B2B Marketing | Digital Strategy | Brand Management | IT Training & Certification
- Role
- Marketing Manager at Trainocate India
- Location
- Thane, MH, IN
- LinkedIn followers
- 500 followers
About Dinesh Rathe
A Dynamic and growth-focused marketing leader with over 10 years of experience in B2B marketing, digital strategy and brand management. As a certified digital professional, I drive digital transformation in the IT training and certification space by marketing cutting-edge products in technology areas such as Cloud, AI/ML, Cybersecurity, Networking, Data & Analytics and more.I excel at developing and executing data-driven, multi-channel campaigns that boost brand visibility and drive customer acquisition. My expertise spans CRM and marketing automation, SEO, Social Media, Paid Marketing and Account-Based Marketing (ABM), using platforms like Google Ads, LinkedIn Ads, Meta, HubSpot and Leadsquared to deliver measurable results.Leveraging my experience with industry giants such as AWS, Microsoft, Google Cloud, EC-Council, Juniper & others, I drive strategic marketing initiatives that accelerate business growth and spark digital innovation.
Experience
Marketing Manager
Mar 2024 — Present · Mumbai, IN
Leading the marketing division, driving brand strategy, demand generation and business growth in the IT training & certification domain, collaborating with global vendors like AWS, Microsoft, Google Cloud, EC-Council and others.• Spearheading Account-Based Marketing (ABM) initiatives, success stories, case studies and thought leadership projects to enhance brand positioning and enterprise engagement.• Developed & implemented multi-channel paid marketing strategies to maximize lead generation & brand visibility. • Drive new product and program launches that align with business objectives, targeting top enterprises across key sectors such as IT & BFSI.• Managing MDF with global technology vendors to execute co-branded campaigns, joint webinars and enterprise outreach initiatives.• Elevate marketing communications by refining messaging to support strategic business goals and resonate with decision-makers.• Empower ISR teams by leading CRM adoption from the ground up, optimizing lead management, automation workflows and reporting processes.• Secure industry recognition and media exposure through strategic PR initiatives, article publications and active participation in key industry events.• Align marketing strategies with business operations to enhance training products, processes and overall customer experience.• Leverage analytics and data intelligence to track campaign performance, optimize engagement and refine go-to-market strategies.
Education
Ramanand Arya's DAV College, Mumbai
Bachelor of Science in Information Technology, Information Technology
2008 — 2012
Saraswati Education Society's High School & Junior College, Thane (W)
HSC, Science
2005 — 2007
People's Education Society's English Medium High School, Thane (E)
SSC
1994 — 2004
Skills
- B.sc. IT
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