Dineshkumar Krishnaraju

About Dineshkumar Krishnaraju

What I Do:With 3 years in Sales Operations and Compensation Management at Freshworks, and 12 years in Project Management and Operations at Cognizant, I bring a unique blend of experience in driving sales efficiency and managing complex projects. My expertise lies in designing sales compensation plans, optimizing processes, and aligning strategies to organizational goals. Passionate about leveraging data and cross-functional collaboration to drive results and foster growth.From setting up compensation structures that align with business objectives to using data to drive performance improvements, I work hands-on with GTM leaders, Sales Finance, and HR to make sure the right people get rewarded for the right results. Whether it’s optimizing sales quotas, improving pay-mix structures, or designing SPIFF programs, my goal is always to drive growth through smarter, data-backed decisions. Who I Help:I partner with Sales Ops teams, Sales leaders, and Finance to bridge the gap between strategy and execution. My role is to ensure that sales compensation plans are not just fair, but also motivating, transparent, and aligned with both the company goals and the sales team’s aspirations. Why It Works:What I do works because I bring a data-driven mindset and a deep understanding of what truly drives sales performance. I use everything from sales compensation reports to industry benchmarks to help companies fine-tune their sales strategies.I make sure that every sales leader has the insights they need to improve their team’s performance, track their quota attainment, and maximize their ROI on commissions, all while ensuring compliance and consistency with the overall business plan. What Makes Me Different:What sets me apart is my combination of experience in both strategic and operational roles—from leading PMO initiatives at Cognizant to optimizing sales compensation programs at Freshworks. I bring a unique blend of hands-on execution and big-picture thinking.I also have a knack for keeping things simple yet effective, whether it’s explaining complex commission structures to new hires or working with senior leadership to align sales incentives with business outcomes. I believe in transparency, clarity, and impact—and that’s what I bring to every project.

Experience

1. Associate Director

   Cognizant

   Nov 2025 — Present · Chennai, IN

   Operational Excellence

Education

• Madras University

  Master of Business Administration - MBA, Accounting and Finance

• Loyola College

  Bachelor of Science - BS, Mathematics

• The University of Western Australia

  Global MBA, Business Analytics and Leadership

• Indian Institute of Management, Kozhikode

  Global MBA, International Business

• St.Marys BHSS

  Mathematical Biology