Dinesh Kumar

About Dinesh Kumar

A highly skilled Post Graduate in Marketing with over 16 years of comprehensive experience in Marketing & Communication. Proficient in retail promotional activities, BTL activities, brand positioning, loyalty, ATL activities, coordination with BTL, product launches, Conference and Exhibition management, Celebrity Events, vendor negotiation, team leadership, Visual Merchandising, and competitive analysis. Known for fostering a positive work environment, enhancing team performance, and excelling in communication and relationship management. Demonstrated ability to understand client requirements and provide tailored solutions. A dynamic professional with exceptional interpersonal skills and a proven track record in delivering impactful marketing strategies.

Experience

1. Zonal Marketing & Communication Manager-east

   Ashok Leyland

   Jun 2024 — Present · Kolkata, IN

   Develop Marketing Strategies, Market Analysis and Research, Campaign Management, Sales Support, Budget Management, Performance Analysis and Reporting, Brand Standardisation across all touch points in East Zone, Develop and Implement Brand Marketing in sync with specific requirements and TG, Adhere Brand Compliance and Organisation Ethics.

Education

• Guru Nanak Higher Secondary School Ranchi

  10+2, Commerce

  2000 — 2002

• Institute of Technology and Science, Ghaziabad

  Post Graduation, Marketing and International Business

  2006 — 2008

• Lala Laj Pat Rai Bal Mandir School, Ranchi, Jharkhand

  10th Class, CBSE

  1995 — 2000

• St. Xavier's College, Ranchi

  Graduation, Accounts Honors

  2002 — 2005

Skills

• Team Management
• Competitive Analysis
• Business Strategy
• Marketing Management
• Advertising
• Business Development
• Marketing Communications
• Product Marketing
• Key Account Management
• Market Research
• Channel
• Brand Management
• Marketing Strategy
• Marketing
• Management
• Market Planning
• Sales
• Crm
• New Business Development
• Product Management
• Retail
• Product Launch