Dinesh Subramani
Performance Marketing Manager | Scaling Paid Media with Analytics & Operations
- Role
- Performance Marketing Manager at Roas Digital
- Location
- Chennai, TN, IN
- LinkedIn followers
- 500 followers
About Dinesh Subramani
Performance Marketing Manager at ROAS Digital, focused on scaling paid media execution through structured workflows, analytics, and team enablement.I oversee paid media planning and execution across search and social platforms, with experience spanning reporting and analytics (GA4, GTM, Looker Studio, Funnel.io) and workflow optimization.I’m particularly interested in building systems that help teams execute efficiently and make data-backed decisions.
Experience
Performance Marketing Manager
Dec 2025 — Present · Coimbatore, IN
Oversee planning and execution across search and social platforms, ensuring consistent performance outcomes- Lead paid media operations for a growing team, supporting scale across experienced and junior talent- Build and streamline workflows for recurring tasks to improve execution efficiency and consistency- Establish structured processes using Google Sheets, Loom recordings, and internal documentation to standardize execution and onboarding- Own reporting and tracking frameworks across GA4, GTM, Looker Studio, and Funnel.io- Support experimentation and process improvements across analytics, reporting, and funnel tracking- Collaborate with leadership on hiring discussions, role expectations, and team capability building- Partner with stakeholders to align paid media execution with business and growth objectives.
Education
SRM IST Chennai
Bachelor of Technology - BTech, Mechanical Engineering
2017 — 2021
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