Dinesh Reddy
Adobe Analytics Developer @Omnicom Health
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WORK HISTORY
Adobe Analytics Developer @Omnicom Health
US
Migrated legacy analytics to Adobe Experience Platform Web & Mobile SDK, enabling real-time tracking and CJA integrationDesigned XDM schemas using out-of-the-box and custom field groups to align with business needsImplemented and validated mobile app tracking (iOS/Android) using Adobe SDK with context data and lifecycle metricsLed end-to-end Adobe Analytics implementations — from requirements gathering to QA and data analysisBuilt custom tracking strategies for form submissions, CTAs, micro-conversions, and user behavior flowsConfigured Adobe Launch: set up Rules, Data Elements, and Extensions for dynamic tag managementPerformed data audits and optimizations using Processing Rules, Classifications, and Virtual Report SuitesUsed tools like Charles Proxy, Griffon, AEP Debugger, Omnibug, and ObservePoint for implementation QAIntegrated GA4, Meta CAPI, and third-party tags (Facebook Pixel, LinkedIn Insight) via Launch & GTMDeveloped dashboards and segments in Adobe Analytics Workspace to support performance reportingUsed AEP Query Service for large dataset validation and QA
EDUCATION
Osmania University
Bachelor's degree
Auburn University at Montgomery
Master's degree
ABOUT DINESH REDDY
Dinesh Reddy I’m an Adobe Analytics Developer and Tag Management Specialist with over…
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