Dinesh Murugesan
Sr. Manager - Digital Marketing at IDP | IAB DAOC
- Role
- Senior Manager - Digital Marketing at IDP Education Ltd
- Location
- Chennai, TN, IN
- LinkedIn followers
- 500 followers
About Dinesh Murugesan
As a talented digital marketing manager with extensive experience in media planning and execution, I am passionate about leveraging the power of technology to deliver impactful marketing digital campaigns that drive business growth. With a proven track record of success in managing teams at top-tier companies, I excel at developing and implementing strategies that generate measurable results across multiple channels.My expertise includes digital media planning, social media marketing, email marketing, content marketing, PPC, marketing automation and data analytics. I am adept at utilizing cutting-edge tools and technologies to optimize performance and deliver exceptional ROI for clients. Additionally, my strong leadership skills and collaborative approach allow me to effectively manage teams, foster a positive work culture, and inspire team members to reach their full potential.If you are looking for a dynamic and results-driven digital marketing manager to lead your team to success, I would love to connect and explore potential opportunities.
Experience
Senior Manager - Digital Marketing
Nov 2020 — Present · Chennai, IN
As a Manager, I am responsible for ensuring the effective delivery of advertising on our own websites and through programmatic buying using DSP. My role involves media planning, strategy development, execution, and delivering KPIs.To ensure the success of our advertising efforts, I work closely with the sales team to prepare media plans that align with our clients\' goals. I also collaborate with the engineering team to design products that maximize digital marketing returns.To ensure smooth delivery of campaigns, I manage multiple tools such as GA, GTM, Looker studio, DSP, DMP, and SSP. I am also responsible for selecting the appropriate tools to support campaign delivery.In addition to managing campaign delivery, I also present quarterly business reviews (QBR) to sales teams and clients in different geographies. These QBRs include insights on campaign performance and recommendations for improvement.Furthermore, I prepare case studies for educational purposes, which serve to showcase successful advertising campaigns and help educate clients and colleagues on best practices. My goal is to provide clients with exceptional service and deliver campaigns that exceed their expectations.
Education
Kellogg Executive Education
Post Graduate Certificate in Marketing Leadership Development
2023 — 2024
K.S Rangasamy college of technology
Bachelor's degree
2006 — 2010
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