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Dinesh Kumar Subramanian

Head - Digital Marketing Analytics CoE / Practice, Customer Experience Analytics & Intelligence, Customer Data Platform Journey Orchestrations, Marketing Generative AI Solutions and MarTech Data Modernization Solutions

Role
Associate Director, Digital Marketing Analytics at Cognizant
Location
Coimbatore, TN, IN
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Dinesh Kumar Subramanian

Program Management professional with 20 Years of Experience in DigitalMarketing & Digital Analytics Services, Customer Data Platforms, AI Infused Digital Marketing Analytics Solutions, IoT Solutions, Strategy & Consulting. Hands on experiences as Delivery Management Head, MarTech Solutions Consultant, Strategist, Marketer and practioner of Digital Marketing & Analytics, Search / Social/ Mobile, Data Engineering, Data Visualization, Demand Generation, Market Automation,Campaign Management and IoT for B2B & B2C Marketing Environments cutting across IT, Products & Retail, Manufacturing, Automotive, Communications and Media Industries.Self-motivated excellent team player, Enthusiastic, strong initiative and quick learner of newtechnologies. Strong interpersonal and communication skills in dealing with critical situations.

Experience

  1. Associate Director, Digital Marketing Analytics

    Cognizant

    Feb 2016 — Present · Coimbatore, IN

    Heading Digital Marketing Analytics CoE, responsible for Innovations and building new Solution offerings in MarTech, Set GTM Strategies based on Customer Problems, Offshore Delivery & Operations for Cognizant Global across Verticals (Retail, BFSI, Life Sciences, Healthcare, Travel & Hospitality, Communications, Media, Technology and Manufacturing for NA, EU and APAC region.

Education

  • Lisieux Matriculation School

    Secondary Education

    1986 — 1998

  • Anna University Chennai

    MBA, SYSTEMS, IT MARKETING

    2007 — 2009

  • Bharathiar University

    B.E, ELECTRONICS & COMMUNICATIONS

    2000 — 2004

Skills

  • Css
  • Web Development
  • SEO
  • Omniture
  • Unica
  • Front-End Design
  • Web Analytics
  • Customer Experience Management
  • Agile Methodologies
  • User Experience
  • Web Project Management
  • Market Research
  • Coremetrics Analytics
  • E-Commerce
  • Website Development
  • Javascript
  • Digital Marketing
  • Xml
  • Online Marketing
  • Leadership
  • Sem
  • Front-End Coding
  • Coding Languages
  • Product Marketing
  • Social Media Marketing
  • People Skills
  • Mobility Strategy
  • Google Adwords
  • Content Management
  • Iot
  • Project Management
  • Network Administration
  • Analytics
  • Cloud Applications
  • Web Design
  • Google Analytics
  • Web Content
  • Html
  • Wearable Computing
  • Tealeaf

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Dinesh Kumar Subramanian — Associate Director, Digital Marketing Analytics at Cognizant in Coimbatore, TN, IN | Unifers