Dinesh Kumar Damodharan
Senior Campaign Manager - Digital Marketing
- Role
- Senior Campaign Manager at iOPEX Technologies
- Location
- Chennai, TN, IN
- LinkedIn followers
- 500 followers
About Dinesh Kumar Damodharan
Implement comprehensive performance marketing and growth strategies aligned with overall…
Experience
Senior Campaign Manager
Aug 2022 — Present · Chennai, IN
Responsible for managing all SEM activities such as campaign creation, optimization, keyword research, analysis etc.Focus on campaign performance and do necessary changes to drive more leads Plan & execute all digital marketing, including SEM and PPC advertising campaigns.Measure and report performance of all digital marketing campaigns and assess against goals (ROI & KPI)Collaborate with CSM and team members to create landing pages and optimize user experience. Identify trends & insights and optimise spend and performance based on insights.Closely watch on competitor movements and their marketing strategies, collect data and bring meaningful insights.Design build and maintain our dashboards for campaign performance. Utilize strong analytical ability to evaluate end to end customer experience across multiple channels and customer touch points.Collaborate with agencies and other vendor partners.Plan, measure and execute experiments and conversion tests.Tools: Google ads, Bings ads, Web analytics, google trends, SEM Rush and other SEO tools.
Education
KLN College of Engineering, Madurai, India
Bachelor of Engineering (B.E.), Electronics & Instrumentation Engineering
2008 — 2012
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