Dinesh Balani

About Dinesh Balani

Dinesh is a senior technology and digital transformation leader with over a decade of experience driving Composable eCommerce & Omnichannel commerce initiatives for customer-focused retail brands like J.Crew, Vans, and King Arthur Baking. He specializes in stepping into high-ambiguity environments to assess current state, define digital commerce strategy, and lead execution across large, cross-functional and multi-vendor organizations.As a consulting Director, Dinesh has led $10M+ retail digital transformation programs spanning enterprise Composable eCommerce platforms (e.g, Salesforce Commerce Cloud), order management (OMS), customer data (CDP), ERP, integrations, and analytics. He operates as a hands-on technical program lead and application owner—driving architecture decisions, vendor alignment, delivery governance, and roadmap execution while partnering closely with executive stakeholders to deliver measurable business outcomes.He is known for bringing structure to complex programs—leading discovery, aligning stakeholders, defining operating models, and translating business objectives into executable delivery plans: Polo Ralph Lauren, Bonobos, Dyson, Fanatics, J.Crew, Johnson & Johnson, King Arthur Baking, Michael Kors, Nike, Nordstrom, Office Depot, PetSmart, Starbucks, The North Face, Vans, Walmart, Walmart Digital Brands : • Led a $10M+ SAP S/4HANA and BigCommerce transformation at King Arthur Baking, integrating 30+ systems across eCommerce, order management, customer data, and supply chain for a $400M Omnichannel business• Replatformed legacy commerce and customer data ecosystems for Walmart Digital Brands, enabling scalable personalization and multi-brand growth across 10M+ customers• Delivered large-scale eCommerce and OMS modernizations for brands including PetSmart, Chewy, Vans, The North Face, and Fanatics using API-first architectures : Enterprise commerce and OMS platforms (Salesforce Commerce Cloud / SFRA, Shopify, BigCommerce, IBM Sterling); composable commerce using MACH architecture (Next.js, GraphQL, BFF, CDN-driven edge routing); marketing, personalization, and search (Salesforce Marketing Cloud, Bloomreach, Algolia); ERP and supply-chain integrations (SAP S/4HANA); and modern application stacks built with React and Node.js.Dinesh is particularly effective in contract and advisory roles requiring rapid discovery, strong executive communication, architectural judgment, and disciplined program leadership.

Experience

1. Director of Digital Transformation - Retail

   Supply Chain Experts Llc

   Aug 2025 — Present · NY, US

   Technology consulting lead for a $10M+ global retail transformation, migrating a $7B heritage luxury brand from Salesforce Commerce Cloud to a MACH-based, Composable Commerce architecture across NA, EMEA, LATAM, and APAC• Leading a 40+ person global delivery organization spanning engineering, architecture, UX/design, and QA across multiple vendors and regions• Owning end-to-end composable architecture, including cloud infrastructure, edge/CDN caching, GraphQL middleware (BFF), headless commerce services, Contentful CMS, Next.js/React storefronts, and design systems (Figma & Storybook)• Driving executive-level governance and program cadence, aligning global stakeholders to deliver high-performance, scalable launches across EMEA, NA, and APAC

Education

• Massachusetts Institute of Technology

  Applied Machine Learning & Artificial Intelligence

  2021 — 2022

• University of Michigan

  Bachelor of Science, Industrial and Operations Engineering

  2007 — 2011