Dinara Zaynutdinova
Senior Paid Media Manager (Paid Search & Performance Marketing) @Unrvld
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WORK HISTORY
Senior Paid Media Manager (Paid Search & Performance Marketing) @Unrvld
Experienced Senior Paid Media Manager with a proven track record of managing 7-figure annual budgets and executing complex, multi-media campaigns with advanced targeting strategies. Skilled in driving performance-driven campaigns across Search, Display, Video, Programmatic, and Social platforms (Meta, Instagram, LinkedIn, Snapchat, TikTok, Spotify), delivering measurable results that align with client goals.Key areas of expertise include: Comprehensive channel research, strategy development, budget planning, and forecasting. Hands-on campaign management across various platforms. Dynamic feed setup and management (Facebook, Google, Verizon). Advanced setup and optimization of data tracking (Google Tag Manager, Google Analytics, Meta Pixel, dynamic feeds). Conversion tracking setup and implementation for accurate performance measurement. In-depth reporting and data analysis to uncover actionable insights and improve campaign performance. Collaborating closely with the SEO, Conversion Rate Optimization (CRO) departments, and Developers to align strategies, improve site performance, and enhance overall campaign results. Preparing and delivering Monthly Business Reviews (MBRs) and Quarterly Business Reviews (QBRs) for clients, showcasing campaign performance and strategic recommendations. Building strong client relationships through account management, regular reporting, and strategic proposals. Distributing tasks among PPC specialists, ensuring efficient workflow, resource allocation, and alignment with campaign goals. Mentoring junior PPC specialists to enhance team performance and expertise.
EDUCATION
South Ural State University (SUSU)
Marketing
South Ural State Pedagogical University
Computer Science and English
South Ural State Pedagogical University
Additional Vocational Education, Business English. Interpretation and Translation
ABOUT DINARA ZAYNUTDINOVA
I\'m passionate about digital advertising, and for the past 11+ years, I’ve enjoyed every moment of working in this dynamic industry. I specialize in creating high-impact, data-driven campaigns across the industry\'s leading platforms, from Google Ads and Meta to Programmatic and Dynamic Ads.My expertise covers: Search & Display: Google Ads (Search, Display, YouTube, Shopping), Microsoft Advertising / Bing, Verizon/Yahoo, Search Ads 360, Apple Ads, Amazon Ads Social Media: Meta (Facebook & Instagram), LinkedIn Ads, Twitter / X Ads, Snapchat, Spotify, TikTok, Pinterest Dynamic Ads: Dynamic Prospecting and Retargeting across Google, Meta, Verizon/Yahoo, Pinterest Programmatic: Campaign Manager 360, Display & Video 360, Criteo Analytics & Tools: GA4, GTM, Meta Pixel, Looker Studio, Supermetrics, Excel, Google Spreadsheets, ZapierMy core strengths: Developing and executing data-driven strategies tailored to diverse market segments Managing complex, large-scale multimedia campaigns with significant budgets Setting up meaningful conversion tracking to measure campaign performance Staying ahead of industry trends by adopting and testing new featuresI hold a degree in Marketing and am fully certified with multiple Google and Microsoft professional certifications.
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