Dina Marie Geati
Disruptive leader driving business transformation | Leveraging customer insights | Energized by fast-paced, complex, \"roll-up your sleeves\" environments that enables creativity, ingenuity, and innovative thinking
- Role
- Sr Director Commercial Operations at Mission Critical Group
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Dina Marie Geati
I am a force - tough, fair, strong, and bold. A leader, innovator, inspiring change, challenging the status quo, setting the vision for the future. I am a disrupter, respected by the highest levels in the organization for my entrepreneurial, experimental spirit; ability to hire, lead, inspire, and develop talent; and support business growth. I am smart, dynamic, and agile with a unique talent for unraveling the complex, simplifying, and making an indelible mark on business culture. I am obsessed with customer experience, have an innate curiosity for learning, and a proven track record for delivering results through cross-functional collaboration, leveraging customer insights, and creative problem-solving.My leadership style is highlighted with the highest integrity, listening intently, and prescribing solutions that take into consideration market conditions and external factors in addition to what’s best for the customer, the business, and cultural transformation. I am called on to lead change in ambiguous, fast-paced environments, under the most challenging circumstances.I\'ve built relationships with communities surrounding a chemical company\'s plant facilities; I constructed a marketing strategy built from the buying behaviors of our customers; I\'ve developed a platform for contractors to digitize their experience; I\'ve created a revenue-generating model from a cost center; I took a pandemic, market trends, and an accelerating marketplace to construct an incubator where new markets are explored, bold bets are placed, talent is developed, and ideas for the future flourish; I am designing a sales organization of the future with a \"one-team approach\" that optimizes resources and improves customer experience - all through a drive to evolve culture, inspire growth, and evoke passion amongst teams.
Experience
Sr Director Commercial Operations
Nov 2025 — Present
A visionary builder who architects and drives the commercial operating system, responsible for building the strategy, processes, and data infrastructure that power predictable revenue growth.
Education
Lake Forest Graduate School of Management
Master of Business Administration (M.B.A.), General
2016 — 2021
INSEAD
Transforming Schneider Leadership: Level 4 Program Certificate, Leading Yourself and Others and Strategy in Turbulent Times
2018 — 2018
Lake Forest Graduate School of Management
Master of Business Administration - MBA
Loyola University Chicago
Bachelor of Arts, Cum Laude, Major: Communications, emphasis in Journalism; Minor: English
1992 — 1997
Skills
- Digital Marketing
- Customer Experience
- Direct Mail
- Employee Engagement
- Web Content
- Corporate Identity
- Customer Engagement
- Cross-Functional Team Leadership
- Marketing Strategy
- Advertising
- Account Management
- Electrical Industry
- Human Resources
- Newsletters
- Healthcare Industry
- Trade Shows
- Marketing Communications
- New Business Development
- Marketing
- Media Relations
- Brochures
- Management
- Product Marketing
- Chemical Industry
- Strategy
- Manufacturing
- Digital Direct Marketing
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